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masked-recognition test

  • 1 test

      тест; испытание; проба; дегустация; мерило; критерий; анализ; проверка; реактив; контрольный раствор; тестировать
       blind test слепой тест популярности продукта (во время которого название торговой марки не сообщается)
       film test кинопроба (актера)
       in-theatre test тестирование телерекламы, когда специально подобранная аудитория, просмотрев на экране в отдельном помещении рекламу, отмечает свое желание или нежелание купить рекламируемый товар
       masked-recognition test тест на узнавание товара или услуги, несмотря на отсутствие в кадре прямых указаний на них
       on-air test пробный, тестовый показ рекламы
       portfolio test тестирование путем вкладывания объявлений между страницами редакционных материалов, подобранных в альбом
       thematic apperception test (ТАТ) тематический апперцепционный тест

    Англо-русский словарь по рекламе > test

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